The company based in Barcelona, that manufactures drinking water fountains and water coolers since 1965, is modernizing their image, keeping the personality of the original logo of a consolidated company.
The company based in Barcelona, that manufactures drinking water fountains and water coolers since 1965, is modernizing their image, keeping the personality of the original logo of a consolidated company. In the last three years the company has quadrupled their exports.
Consolidate leadership achieved in the Spanish national market and strengthen the international expansion. These are the reasons that have pushed Canaletas, a Catalonian company with more than 45 years of experience that manufactures and designs water cooler and drinking water fountains, to modernize their brand image. With a fresh and agile new logo, the company has modified their corporate materials, maintaining the personality of an established leader, a personality forged over time with their image.
Canaletas is strengthened by more than 45 years of experience crafting and commercializing drinking fountains and water coolers and has been exporting their products for over twenty years. In 2008, 90% of their water coolers was sold in national markets and 10% was sold internationally. Today over 40% of Canaletas´s production is sold abroad and you can find their water coolers and pressure fountains installed in countries that span across all five continents.
All the years of experience have established Canaletas as a recognizable brand, not only nationally, but across our boarders as well. “We wanted to add a modern twist to our image” – the leaders of Canaletas say – without losing the image of experience that our brand already communicated”. After carefully studying the different possibilities, and taking into consideration the need of keeping the personality of the original logo, the company has decided to adapt to the market tendency and at the same time give continuity to the existing logo.
Canaletas started off as a family business founded in 1965 that centers their commercial activity in the design and manufacturing of drinking water fountains and water coolers. With headquarters in el Prat del Llobregat (Barcelona) the company has branches in Madrid, Andalucía and the Basque country and a wide network of distributors that covers the whole Spanish territory. Canaletas is also present in the European Union and exports their water coolers to a great number of countries.
Today Canaletas is the most experienced manufacturer of water coolers and drinking water fountains of Europe and is characterized by an innovative spirit as which is demonstrated by the many patents registered by the company over 45 years of history. The company is led by the second generation of the Morera family. Canaletas is known for the high quality of their products that stand the test of time and have a longer “life cycle” than most other plumbed-in water coolers and drinking fountains in the market.